posts by Tom

Fit for the Queen

With the Queens Diamond Jubilee this year and the London 2012 Olympics, this is going to be a Great British Summer. Many brands are launching limited edition packaging to celebrate the Jubilee and Great Britishness in general. But is this just a flash in the pan promotion for 2012? Or can brands use this as ...

Dairy

The cost of milk is rising, which in turn has led to the average price of dairy foods rising 22% over the past 8 years. With this rise in price it’s important for brands within the dairy sector to stay ahead of the competition and differentiate. Eco Milk Packaging. Backlash on bags? The Jug It ...

Favourite Font Family

  At Path we like typography. Well, most of us do, especially the 2D graphics folk. Some in 3D have been a little reluctant to join in with the type hype but here it is… a rundown of everyone in Path and their favourite font families. 2D Tim B likes Perpetua because “it’s about as ...

Ski 2012

The Path team have just returned from a very well deserved ski trip. As we are always so busy in the run up to Christmas this year we decided to have our party on snow in the New Year. This way everyone has something to look forward to and it definately helps with the January ...

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Trend Spot: Creative Window Shapes

by Amy Barclay Put simply, die cut windows are an efficient way of giving the customer a clue about what on earth is inside. They are especially successful in fresh produce packaging. Previously these windows have often been simple, functional and generally unexciting shapes, for practicality. Now printing techniques are much more advanced, allowing for ...

Limited Edition Packaging

by Amy Barclay If you think about it, ‘Limited Edition’ designs provide fantastic, extra advertising. The consumer is reminded of the brand, with the added bonus of being tempted by novelty. Many enterprises bring out seasonal ranges, taking full advantage of shoppers’ celebratory spirits. Design agencies are required to keep a brand’s established identity whilst ...

Are recycling symbols too confusing?

by Amy Barclay The recycling process has greatly improved over the last decade. In spite of that, WRAP research has shown that Joe Public will often find it incredibly difficult to decipher recycling instructions on packaging waste. It’s no wonder – have you seen all the different symbols and codes? Unless you work in the ...

Sustain-enable

by Chris Forecast As we know Government environmental thinking on packaging has recently expanded the Courtauld agreement, from a focus on primary packaging, to a wider view on the Co2 lifecycle and footprint.   Courtauld 2 is a worthy next step and probably a more effective way of reducing Co2 emissions. For instance reducing the ...

Arkwright’s Revenge

by Chris Forecast Recent packaging news suggests that a dispensing specialist is in talks with a number of UK diaries about trialing self service filling machines for milk, to be used in Supermarkets in conjunction with a plastic pouch. This follows on from an award wining WRAP funded trial for a refillable fabric softener. Various ...

More Green Bottles

by Chris Forecast A recent Government funded study has told us that Green is Good. www.wrap.org.uk/goinggreen The study recommends that, when possible producers should aim to use green glass over clear or brown, as this cuts packaging related Co2 emissions by up to 20%. This is because in the UK green glass contains at least ...

Brands New

We and our Campbell’s work was recently featured in a Design Week Article on the 3rd March 2011. As the economic downturn bit, price-conscious shoppers turned to supermarket retailers’ own-label lines. But brands are fighting back by restating their core values. Both sides in this battle for market share offer opportunities for packaging designers, notes David ...