Ski 2012

The Path team have just returned from a very well deserved ski trip. As we are always so busy in the run up to Christmas this year we decided to have our party on snow in the New Year. This way everyone has something to look forward to and it definately helps with the January ...

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Trend Spot: Creative Window Shapes

by Amy Barclay Put simply, die cut windows are an efficient way of giving the customer a clue about what on earth is inside. They are especially successful in fresh produce packaging. Previously these windows have often been simple, functional and generally unexciting shapes, for practicality. Now printing techniques are much more advanced, allowing for ...

Limited Edition Packaging

by Amy Barclay If you think about it, ‘Limited Edition’ designs provide fantastic, extra advertising. The consumer is reminded of the brand, with the added bonus of being tempted by novelty. Many enterprises bring out seasonal ranges, taking full advantage of shoppers’ celebratory spirits. Design agencies are required to keep a brand’s established identity whilst ...

Are recycling symbols too confusing?

by Amy Barclay The recycling process has greatly improved over the last decade. In spite of that, WRAP research has shown that Joe Public will often find it incredibly difficult to decipher recycling instructions on packaging waste. It’s no wonder – have you seen all the different symbols and codes? Unless you work in the ...

Sustain-enable

by Chris Forecast As we know Government environmental thinking on packaging has recently expanded the Courtauld agreement, from a focus on primary packaging, to a wider view on the Co2 lifecycle and footprint.   Courtauld 2 is a worthy next step and probably a more effective way of reducing Co2 emissions. For instance reducing the ...

Arkwright’s Revenge

by Chris Forecast Recent packaging news suggests that a dispensing specialist is in talks with a number of UK diaries about trialing self service filling machines for milk, to be used in Supermarkets in conjunction with a plastic pouch. This follows on from an award wining WRAP funded trial for a refillable fabric softener. Various ...

More Green Bottles

by Chris Forecast A recent Government funded study has told us that Green is Good. www.wrap.org.uk/goinggreen The study recommends that, when possible producers should aim to use green glass over clear or brown, as this cuts packaging related Co2 emissions by up to 20%. This is because in the UK green glass contains at least ...

Brands New

We and our Campbell’s work was recently featured in a Design Week Article on the 3rd March 2011. As the economic downturn bit, price-conscious shoppers turned to supermarket retailers’ own-label lines. But brands are fighting back by restating their core values. Both sides in this battle for market share offer opportunities for packaging designers, notes David ...

Top 100!

Last week Design Week published their annual survey of UK design agencies. This covers company turnovers, fee income and staff numbers a cross all design disciplines. Path were named No.22 in the Packaging and Branding category earlier in the year and we have just been name 68 across all agencies. This is great news for ...

Trend Spot: Play with your food?

by Amy Barclay In the past couple years have you noticed that children’s brands are communicating the cheeky, fun factor more and more? It can be tricky designing packaging for these particular products as they need to attract the kids as well as their parents. ‘Pester power’ has a level of success when little ones ...

Are Alcopops On Their Way Out?

by Amy Barclay Do you remember 10 years ago, alcopops in bars and clubs were all the rage? Especially for the female demographic, sales for Bacardi Breezers, WKD and Smirnoff Ice seemed to be at their peak, but nowadays you don’t see many people opting for these sweet, low alcoholic beverages. We wonder why? Is ...