Campbell’s Condensed

Sector:

Convenience Foods

Explore:

Following our very successful work on Campbell’s new dried product range the brand was confident to return to the UK market with their classic condensed (wet) soup range.

Design:

Working closely with the US brand team we produced packaging relevant to the UK market whilst still maintaining the brands global consistency. The trick, as with so many iconic pack redesigns, is to work what out what needs to remain as well as change. We were very excited to also be able to produce a version of the classic 1960s pack design made so famous by Andy Warhols pop art, this is something designers and consumers have fond memories of.

Realise:

The range is just relaunching so we await the the commercial results but the packs look great on shelf and gladly consumers think they had never gone away. The 1960s ‘Icon’ pack looks superb in its 2011 print quality too. You can now snap up this little piece of history for only 50p. We’ve got a whole case!..