Naked Noodle

Sector:

Convenice Foods

Explore:

Symington’s had developed a new high quality instant ramen noodle recipe in China. The product needed a pack that could communicate it’s quality, provenance and flavour and enable the consumers to make up and eat the product straight from it.

Design:

The innovative carton pack structure references the classic Chinese take away carton while being water tight to enable makeing up and serving. The Naked Noodle brand was created to represent premium Asian food cues and the simple black pack and photography focus on the food quality and nothing else. Finally the chop stick graphic and copy deliver the contemporary twist required to make this product remarkable in a crowded snacking category.

Realise:

The structure is the first for a noodle snack in the UK. The effective liaison between the Path production team, Pathwork and SF-Food has enabled a fast high quality, high speed turn around of design to production of a global product

The product has won listing in ASDA nationwide!